BNET (The CBS Interactive Business Network): “Advertising Reality Check: Are...
"Customers are very aware that it's a new day in advertising,” says Lubin Marketing Professor Paul Kurnit, co-author of "Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas"...
View ArticleNew York Post: “Bad Characters – Media firms ignore brand street walkers”
There have always been plenty of characters loitering in Times Square. But these days some of them are complete phonies. Dr. Larry Chiagouris, professor of marketing at Pace, suggests that a sustained...
View ArticleBestSouthwestNews: “Alternatives to ‘Buy Local’ Campaigns”
Recent research shows that buying local campaigns provide only limited and short-lived results for small businesses. So, as budget-conscious consumers turn to mass retailers, Internet and malls for...
View ArticleDeliver Magazine: “Direct the Marketing Focus at Women”
Lubin Professor Paul Kurnit on how direct marketing influences the spending of women, whether the product is doing itself a disservice by targeting women differently than men and the importance of...
View ArticleMonster.com: “11 Social Media Tips for Small Business”
You’ve put together profile pages on a few popular social media sites, made occasional posts, and responded when you were aware of activity. Isn’t that enough for a small business like yours? According...
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